Privacy Policy
How we collect, use, and protect your personal information.
Introduction
Pearly Whites Dental is committed to protecting your privacy and handling your personal information responsibly.
This privacy policy explains how we collect, use, store, and protect your personal data when you use our website, contact the practice, or receive dental care from us.
We follow UK data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018.
Who We Are
Pearly Whites Dental
Munster Road
Fulham
London SW6
We are the data controller for the personal information we hold.
If you have questions about this policy or your data, please contact the practice directly.
What Personal Data We Collect
We may collect and process the following types of information.
Personal details
- Name
- Date of birth
- Address
- Email address
- Telephone number
Health information
- Dental and medical history
- Treatment records
- X-rays and clinical notes
Website and contact data
- Enquiries submitted through forms
- Appointment requests
- Basic website usage data
Health information is classed as special category data and is handled with additional care.
How We Use Your Information
We use your information to
- Provide dental care and treatment
- Arrange and manage appointments
- Communicate with you about your care
- Meet legal and regulatory requirements
- Improve our services
We do not use your data for purposes that are unrelated to your care or contact with us.
Lawful Basis for Processing Data
We process your data under one or more of the following lawful bases.
- Providing healthcare
- Legal and regulatory obligations
- Consent, where required
- Legitimate interests, where appropriate
You can withdraw consent at any time where consent is the lawful basis.
How We Store and Protect Your Data
We take data security seriously.
Your information is
- Stored securely
- Accessed only by authorised staff
- Protected by appropriate technical and organisational measures
We keep records only for as long as required by law or professional guidance.
Sharing Your Information
We may share your information when required with
- Other healthcare professionals involved in your care
- Laboratories or referral providers
- Regulatory bodies where legally required
We do not sell or trade your personal data.
Your Data Protection Rights
You have the right to
- Access your personal data
- Request correction of inaccurate data
- Request erasure, where applicable
- Restrict or object to certain processing
- Request data portability
To exercise your rights, please contact the practice.
Website Cookies and Tracking
Our website may use cookies to help it function properly and understand how visitors use it.
For full details, please see our Cookie Policy.
Contact Forms and Online Enquiries
When you submit an enquiry through our website, the information you provide is used only to respond to your request.
We do not use enquiry data for unrelated marketing without consent.
How to Raise a Concern About Data Protection
If you have concerns about how your data is handled, please contact the practice first so we can address the issue.
If you are not satisfied, you have the right to contact the Information Commissioner’s Office.
Changes to This Privacy Policy
We may update this policy from time to time to reflect legal or operational changes.
The latest version will always be available on our website.
Contact Us
If you have any questions about this privacy policy or how your data is used, please contact Pearly Whites Dental.